
“The future belongs to those who give the next generation reason for hope.”
- Pierre Teilhard de Chardin
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Roots gave me strength. Reinvention gave me wings. Purpose gave me direction.
I'm grateful you're here to explore my story - a journey shaped by unexpected joys, challenges, and lessons in resilience. Life has taught me that what truly matters isn't just what we achieve, but who we journey with, what we stand for, and the legacy we leave behind.
Like everyone, I've made mistakes and learned lessons the hard way. But every misstep became a stepping stone, reminding me that resilience comes from rising after each fall, and wisdom emerges from embracing life's highs and lows.
I believe the world needs deeper connections - people who lift each other up, driven by purpose, open hearts, and a shared commitment to creating lasting change.
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Born in Beijing in the 80s, I grew up in a bustling household filled with tradition, stories passed down through generations, and quiet resilience. My foundation was formed in the rhythm of rituals, family, and the weight of history.
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As a teenager sent alone to Sydney, I stepped into an unfamiliar world, full of potential yet daunting in its solitude. Real education didn't come from classrooms, but through navigating challenges, embracing risk, and learning to adapt and carve my own path. That’s where reinvention began, where every mistake was a teacher. Every turn, a mirror.
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Though I studied accounting, my passion lay in creation - in building stories and brands that moved people. I founded a brand strategy agency and spent over a decade helping world-class companies shape their voice.
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The more I built, the more I felt pulled toward legacy - not just brands, but people. I transitioned to family office advisory, philanthropy, and next-gen development. My work began to focus on helping others shape futures that matter.
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My journey into ocean conservation was deeply shaped by my mentor, Susan Rockefeller, whose guidance over nearly a decade has been instrumental in shaping the purpose and enlightenment I have found today.
She is one of the visionaries who helped me see beyond success and towards legacy, instilling in me the belief that we must “Protect What is Precious” - a mantra she and David Rockefeller live by.
This led to the creation of The Sapphire Project, an initiative born from passion and a shared vision among a group of dedicated friends. Founded in partnership with the Great Barrier Reef Foundation and supported by LVMH (Tiffany & Co., Moët & Hennessy) and Ximi, Sapphire is committed to raising awareness and critical funding for ocean conservation.
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Art, in all its forms, has been a constant source of inspiration. It has the power to move, to challenge, and to transcend borders - connecting people across cultures and generations. Over the years, I’ve had the privilege of contributing to this space through various roles: as a board member of The Australian Ballet Ambassador Board, a director for Art Month, and a council member of VisAsia at the Art Gallery of New South Wales.
Today, I continue this passion as the International Ambassador of the Art Gallery of New South Wales in Sydney, advocating for cultural exchange. I also proudly support LACMA in Los Angeles and the Brooklyn Museum in New York.
As a Chinese-Australian, I believe cultural heritage is not something to simply preserve - it should be embraced, activated, and celebrated widely.
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There were moments I thought the world had left me behind - in loneliness, shifting changes, and facing vast unknowns. But it was simply waiting - patiently - for me to slow down, listen, and find my unique current.
From a boy finding his footing on Australian shores, to a creative entrepreneur, and now an advocate for ocean conservation and cultural connections - every twist was the tide pulling me closer to my purpose. The world never turned away; it waited until I was ready to rise and entrusted me with the current to carry forward.
If these words resonate with you, let’s connect - because together, we can create something far greater than any one of us could achieve alone.

The Sapphire x Llewelyn Ash Collection

Sapphire Dinner 2025
Our Fifth Anniversary
Presented by Tiffany & Co.
FRIDAY, 15 AUGUST 2025
Partnerships Over the Years
